May 20th, 2013|Categories: A/B Testing, Email Tips, Non Profits|Tags: A/B Testing, Email Marketing for NGOs, Email Marketing for Non Profits, email marketing for NPOs, email marketing for salesforce, email marketing for salesforce.com, Marketing Campaigns for NGOs, Marketing Campaigns for Non Profits, Marketing Campaigns for NPOs, Predictive Response for NGOs, Predictive Response for Non Profits, Predictive Response for NPOs, Salesforce A/B Testing|
Today we are writing about how to adapt A/B testing for a Non Profits. Remember that A/B testing is sending two slightly different email messages (version A and version B) to different samples of your mailing list, tracking the response rates for each, and then choosing the version with the higher response rate. Here are
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Find out exactly who your highest quality leads are so that you can see which efforts are paying off the most. Likewise, you can see who could use a little more tender love and care to get them to the point where you need them.
Ever wonder how your messages might fare with different content, or even a slightly adjusted subject line? With A/B testing, you don't have to guess - you'll know beyond the shadow of a doubt in as little as an hour.
Take collaboration within your organization to the next level with email template sharing and lock management. Instantly share email templates between users, all while being able to restrict that person's ability to make any significant changes if you don't want them to.
Ever wonder how your email messages might look in Mac OS X's default "Mail" client? What about Microsoft Outlook? What about Thunderbird, for the Linux-savvy users out there? In a matter of seconds, you can see exactly how your users will experience your content in their own terms.
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Bring Predictive data into your Salesforce environment to run reports and/or trigger Salesforce processes based on email clicks and web page visits.
Many emails sent through other services all use shared IP addresses, which can make managing your overall reputation a challenge to say the least. Why get penalized for someone else's mistakes or dirty deeds when Predictive includes the option for a dedicated IP address for all users? Now, you can maintain complete control over your reputation and maintain the permission-based, engaged list of contacts you've always wanted.
Have Predictive send emails thru your own internal mail server. We support Microsoft Office 365, Microsoft Exchange Server and most other SMTP servers.
Many people don't realize that their email reputation doesn't just rely on their IP address - their domain plays an important role as well. Thanks to Predictive, you can now have multiple sending domains to further segregate your messages and keep your overall reputation as high as humanly possible. This can also be hugely helpful to segregate geographical divisions within an organization - like if you have an office in the United States and a second location in Canada, for example.
Increase your GoToWebinar signups with > 36% and at the same time get all the signups updated realtime in Salesforce
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