How Gmail’s New Update will Effect Email Marketing

July 2nd, 2013|Categories: Email Deliverability|Tags: , , , , , , , , , , |

Gmail recently changed its layout so that each user's inbox is divided into three tabs: Primary, Social, and Promotions. This change will likely affect email marketing strategies, since many marketing emails will automatically be sent to the “promotions” tab. However, many marketing experts believe the new layout may actually benefit marketers in the long run. The