29 07, 2013

A/B Testing Ideas for Smart Marketing

July 29th, 2013|Categories: A/B Testing|Tags: , , , , , , , , , , , , |

A/B Testing a is a great way for your company to optimize its email marketing campaigns. However, it is important to follow a few guidelines. First it is essential that you limit your A/B test to one variable at a time. That is the only way to get a clear picture of which version of your campaign

20 05, 2013

A/B Testing Tips for NonProfits

May 20th, 2013|Categories: A/B Testing, Email Tips, Non Profits|Tags: , , , , , , , , , , , , |

Today we are writing about how to adapt A/B testing for a Non Profits. Remember that A/B testing is sending two slightly different email messages (version A and version B) to different samples of your mailing list, tracking the response rates for each, and then choosing the version with the higher response rate. Here are

14 05, 2013

Great Email Subject Lines

May 14th, 2013|Categories: Email Open Rates, Email Subject Lines|Tags: , , , , , , , , , , , , |

How do you make your emails stand out from the competition? A primary factor is your email subject line. Many businesses give little thought to this detail. They simply throw a few words together and hope for the best. There’s probably no such thing as a “perfect” subject line, but with a little thought and

7 05, 2013

How to Launch a Drip Campaign

May 7th, 2013|Categories: Drip Campaigns, Marketing Automation, Nurturing Leads|Tags: , , , , , , , , , , , , , , , |

Drip email campaigns are designed to build and promote customer awareness of your company and your products by delivering your messages at pre-determined intervals over a specific period of time. They are especially effective for nurturing leads because they automatically contact your campaign members, reminding them of your company and services, on a weekly basis.

18 12, 2012

Email Marketing with Drip Campaigns

December 18th, 2012|Categories: Drip Campaigns|Tags: , , , , , , |

Trends in Email Marketing A well-crafted email campaign is one of the most useful marketing tools you have as a business owner. Studies show that customers would rather receive emails with news about a company's sales, deals, and other important information than receive direct mail. In fact, in a 2012 survey, over 77% of consumers chose