You may know that you need email marketing automation, but did you know that there are different kinds of campaigns out there? Here are three types that can choose from, all of which are part of our Adaptive Mailer.
Watch our webinar and learn how to apply segmentation and adaptive tactics in any basic email programs, as well as a case study on how Idealist Consulting advanced their campaigns through Predictive Response.
1. Drip campaigns
Drip campaigns are one of the most popular types of email marketing. Businesses and nonprofits can set the tone of their emails and choose how frequently they’ll be sent to subscribers. But be careful! Sending too many emails isn’t always the answer. If you’re looking to nurture new leads with a drip campaign, you’ll have to find the right balance of sending emails and waiting for enough time too pass for the next round.
2. Adaptive emails
Depending on their situation, businesses may opt for adaptive emails instead. These adjust to a subscriber’s behavior so you can optimize emails for the individual experience. You’ll know who’s opening which emails and what actions they take afterwards. You can use this knowledge to respond to subscribers based on their individual behavior and actions.
3. Scheduled news and announcements