With Google raising the bar higher and higher in regard to content quality, email marketing and automation is set to become more popular. Here are three ways you can improve your email marketing efforts:

Test your subject line Your subject line plays a major role in determining whether or not subscribers will open your emails. Businesses should therefore test their subject lines ahead of time to know that they’ll be effective. It all comes down to whether your subscribers want informative emails or personalized ones. According to a recent Search Engine Journal article, this is what you should focus on during A/B testing:

“A simple test to get feel for your audience is to create (A) a content-focused subject line—one that highlights the information or topic of your email—as well as, (B) a personalized subject line—one that engages your audience directly with a conversational statement or a question. For your B subject line, be sure to include your recipient’s first name through a merge field or use the word “you.””

Generate leads with content Although you’ve already gotten people to sign up to your email newsletter, your job isn’t finished just yet. To complete the cycle, you need to convert subscribers to customers. The best way to do that is to generate leads with great email content. If your subject line grabs their attention, then your email content should finally convince subscribers why they need your business. Promote your other online marketing practices You shouldn’t view your email marketing and social media marketing campaigns as separate. They’re supposed to complement each other to improve your overall digital marketing efforts. We recommend adding your social media buttons to your emails. This way, even if subscribers click away from your messages, they’re still engaged in your marketing efforts. By testing your subject lines, generating leads, and promoting your social media sites, you can make your email marketing campaign more valuable. To talk more about email marketing, or anything else, please contact us. Thanks.