Imagine if there were an online marketing platform that let’s you interact with customers one-on-one in a personal environment. Now imagine if that platform was credited with a positive ROI. Sounds too good to be true? Actually, that sounds like email marketing and automation.
One of the best things about email marketing is that little investments go a long way. Because email marketing has a strong ROI, you have a good chance at making your money back through your marketing efforts.
Whether you invest that money in subscriber acquisition or content creation, it’ll likely pay itself off in the long run. According to a recent Forbes article, low-budget upgrades make a big difference in the context of email marketing:
“[E]ven small, low-budget upgrades can give you a massive return. Spending a few hundred dollars on a list of emails can net you hundreds of potential new customers. Spending some extra money on your email designs can present your brand in radically new ways to unfamiliar customers and increase both brand loyalty and engagement.”
In order for such upgrades to be effective, however, you have to invest in the right areas of your marketing campaign. We recommend identifying the weakest link of your marketing emails and using your investment to improve it.
If your email design looks like it’s from 2005, for example, then your investment will probably be most effective if you upgrade your design. The same goes for your other components. If your content or subscriber list are the weak links, then you should allocate your resources to them.
It doesn’t have to be a major upgrade. You just need to assign some percentage of your marketing budget to email marketing. As long as you play your cards right, the investment will pay itself off.
To talk more about email marketing and automation, or anything else, please contact us. Thanks.