Case studies and research are two of the best types of content in terms of lead generation. In this blog, we’ll explain how you can use them to get a user’s contact information.
Case studies and research are quality content
First off, case studies and research are not akin to blogs and pictures. They’re quality content that requires time, money, and reflection. They have a lot more weight than a 300-word blog.
Quality content generates leads
The link between quality content and lead generation was established years ago. According to a recent article, case studies and research are particularly effective when it comes to generating leads:
“Case studies and scholarly research can be used to build your list of potential clients or leads when you craft ‘lead magnets.’ A lead magnet is usually just a quick how-to guide that solves a problem. In it, use the information from relevant case studies to lend credibility to your work. When it’s finished, entice people to give you their email addresses by signing up to receive your free guide.”
If you can create quality content that solves a problem, then you everything else will come much easier in your digital marketing campaign. Just hide the content behind a sign up form and give it out for free (well, in exchange for an email address).
Make case studies and research a priority
To be fair, case studies and research are not the easiest kinds of content to make. They require time, money, and expertise.
Still, there’s a lot to be said for their lead generation potential. We recommend making these forms of content a priority so you can create them before you get to the less involved kinds of content. Headline-grabbing research can do more for your campaign than twenty short-form blogs.
To talk more about lead generation, or anything else, contact us today.