There are many marketing how to’s that people swear by, making it difficult to determine what to do with your business, especially if you are just starting out. However, the best piece of advice that new entrepreneurs need is to come up with a marketing plan. Without it, you are just wasting your time and advertising money.

Here are some tips to writing a good marketing plan.

First, come up with your unique selling proposition or USP. This is what sets you apart from other businesses and business owners. What makes you different? What sets you apart from others? Focus on this when you are coming up with a plan.

Then, think about your target audience. You can’t sell your product or services to everyone so it is important to really think about who you want to reach. This will actually help make your marketing easier if you narrow down whose attention you need to catch.

Have goals that are measurable. Your marketing goals need to be specific and measurable. You can’t just make people happy. You need to set sales goals -no matter if you think they are attainable or not.

Then, readjust your goals as needed. If something is not working, you will need to change it. Maybe you set your goals too high that you are too stressed about them. Maybe you need to change something about your target audience a little bit to meet the right people. Being a good business owner with a good plan often means being flexible.   

A marketing plan should be one of the first things that you do as a small business owner. You need to have a way to get your business, products, and services in front of the right people so that you can be successful.

Contact us to help you with your marketing plan.