How to Develop a Marketing Persona?

February 14th, 2018|Categories: How To|Tags: , |

The most successful marketing campaigns come from a fundamental and in-depth understanding of who it is you're marketing to. Without this knowledge, it's impossible to go into a marketing campaign with any guarantee of success. The solution? Developing a detailed marketing persona that encapsulates the characteristics of the ideal customer who would respond positively to your campaign.This