The goal, when you're creating a marketing plan, is to put together something that will appeal to your customers and clients. That's why a company gathers data about sales, trends, and all the surveys from the pool of its potential customer base. However, that mountain of data can be difficult to wrap your head around.
The most successful marketing campaigns come from a fundamental and in-depth understanding of who it is you're marketing to. Without this knowledge, it's impossible to go into a marketing campaign with any guarantee of success. The solution? Developing a detailed marketing persona that encapsulates the characteristics of the ideal customer who would respond positively to your campaign.This