Content marketing is one of the more popular methods used to promote a business these days. Not only does it help with your SEO efforts, but it puts your business in front of other people by sharing valuable information with them. If you have decided to start a content marketing campaign for your business, here are the 4 steps to take to begin planning.

  1. Research Topics – First, you need to figure out what you’re going to write about. What are other people in your industry discussing? What are some of the latest trends and news going on? What articles have gotten a lot of traffic for other websites? Take some time to scout out the competition, then make a list of 10 article titles to start.
  2. Come Up With A Schedule – Next, you need to decide how often you’re going to publish these articles. Do you want to publish one every day, every week, or every month? When deciding on a schedule, consider your budget and the time it will take to produce an article. You want to find a balance between something that is easy to maintain, but also provides you with a steady stream of content. 
  3. A Social Media Plan – Once your articles are written, you’ll need a way to get them out into the world. Social media is great for this, so make sure you have systems in place to share your new content across all of your social media platforms. 
  4. Determine Writer Guidelines – Finally, you need to think about the guidelines you want in place for your writers. How long should posts be? How many outbound and inbound links do you want per article? How do you want the article formatted? Take some time to think about how you want your articles to look and function, and then turn these into a solid list of guidelines. 

There’s a lot that goes into a content strategy, but with the list above you’ll be off to a good start. For more advice, you can contact us at any time.