Even if you do everything right, sometimes leads go cold. In this article, we'll explain what you can do to re-engage prospects who aren't advancing in the sales funnel. Send a last-ditch email The first step is reaching out to the lead and reminding them of your value proposition. At this point, you don't know if the lead has
The most successful marketing campaigns come from a fundamental and in-depth understanding of who it is you're marketing to. Without this knowledge, it's impossible to go into a marketing campaign with any guarantee of success. The solution? Developing a detailed marketing persona that encapsulates the characteristics of the ideal customer who would respond positively to your campaign.This
Watch Predictive's Client Connect -- our monthly show-and-tell session with our clients. In this session: Learn about our new FormsFirst landing page creator integrated directly with any Salesforce object for record creation and updates. Also learn how our Professional Edition clients can now see Web Tracking analytics in Salesforce reports.
Watch Predictive's Partner Connect -- our monthly show-and-tell session with some of the world's leading Salesforce consultancies. In this session: Learn about our new FormsFirst landing page creator integrated directly with any Salesforce object for record creation and updates. Also learn how to activate the native Salesforce Approval Process for companies which may need
Many of our nonprofit clients benefit from the Salesforce Foundation's Nonprofit Starter Pack (NPSP).The NPSP comes with donor history data (Last Gift Amount/Date, Total Gifts This Year, Last Year and Two Years Ago, Total Household Gifts). Predictive clients can use this to segment email lists during a year end campaign or inject dynamic content into their blast
Salesforce Solutions: See how Mission Edge used Predictive Response to increase memberships by 15%. CampaignFlow was implemented by Mission Edge consultants to automate the membership appeals and renewal reminders for Voice of San Diego. CampaignFlow moves new leads into an Adaptive Mailer drip email campaign and then automatically turns off the drip if the recipient
Salesforce Solutions: Greenbelt Alliance implements their lead nurturing, newsletter and series email campaigns with Predictive Response.