Running a successful business requires more than the ability to provide high-quality products or services to the target audience you want to reach. Without proper marketing strategies and campaigns, it becomes increasingly difficult to appeal to consumers while solidifying your company’s name in any market or industry. Knowing how to launch successful email marketing campaigns is a way for you to maximize your online reach and potential for success.
Create an Official Newsletter
Launch an official email newsletter subscription option on your official website, blog, and even your company’s social media pages. Newsletters provide an additional form of communication between you and prospective customers while allowing you to get a bit more personal with those who have a genuine interest in following and supporting your business. Newsletters allow you the opportunity to share exclusive deals, discounts, and promotions, prompting additional subscribers to register and check their mail each time you publish a new campaign.
Incentivize Users to Subscribe
Subscribing to a newsletter is not always appealing or attractive, especially in a world that is fast-paced and rife with new content on-demand. Incentivize your followers and prospective customers to register for your newsletter by offering exclusive discounts, content, and savings unavailable to casual visitors on your website. Exclusivity goes a long way with online campaigns, whether you are using a newsletter subscription, social media, or if you are sharing a new blog post that encourages participation and engagement.
Set Clear Deadlines
When you create new campaigns it is important to set clear deadlines, especially if you are sharing discount or promotional codes with your loyal subscribers. When users feel as if a deal is always available, they are less likely to pursue learning more or making a purchase. Put pressure on your readers when you want to boost the revenue you generate by setting clear and bold deadlines for each campaign and promotion you launch. Use bold fonts, colors, and graphics to increase engagement for each update you share with your current subscribers to maintain their interest in your brand.
Brand Your Messages
Each time you send a new update to your current subscribers, ensure the template and layout you utilize meshes well with the overall branding of your business and brand itself. Use your brand’s logo, color scheme, font, and even similar formatting as your official website. Creating a professional online reputation is essential for any new business or brand, which is why branding is an element that cannot be left out in the planning of your future campaign strategies.
Companies and websites online that forego proper branding or do not share cohesive materials with subscribers, followers, and customers have a much more difficult time building professional reputations. Brands typically only receive one opportunity to make a lasting impression on prospective shoppers, which is why it is imperative to take advantage of branding with each message and update you share with your audience.
Create a Posting Schedule
Managing a successful business or online brand is not always easy, especially if you are doing everything on your own or if you enjoy working in multiple facets of the company itself. Create a posting schedule or calendar to ensure you send frequent and regular updates to your website’s subscribers and social media followers. Avoid going any length of time (days, weeks, or even months) without sharing updates to your prospective customers, followers, or current subscribers. The algorithms with social media require users to make frequent updates consistently in order to maximize the online exposure and reach you receive, regardless of the page you are updating. Creating a posting schedule is a way to avoid missing an opportunity to attract new customers or to generate sales and revenue for your business.
The Importance of Data and Analytics
Tracking the success of each campaign you launch as a business is extremely important, regardless of the type of product or service you represent. Use CRM solutions along with tools such as Google Analytics or CMS (Content Management System) such as WordPress to monitor and track the statistics your website receives each day. Monitoring the data and analytics you collect is a way to learn more about your online visitors, loyal shoppers, and committed fans. Use the data you collect to gauge the best methods of reaching prospective customers with each new campaign and strategy you have in mind for your business.
Craft Desired Content
Share content in your newsletter that is appealing, unique, engaging, and informational. Newsletter subscriptions are likely to dwindle or fall short of expectations if you are not sharing content that is engaging and original. Research each topic you plan to write about in-depth and cover various angles that are not readily available with a quick Google search.
Ask for input and advice from your current subscribers to learn more about the type of content they are most interested in reading. Keep track of the statistics for each campaign you launch to discover which type of headlines, content, and overall messaging resonates most with those you want to reach and appeal to with your business.
Choose the Right Voice
Use your own voice when crafting content to create and strengthen the bond and trust you have between your readers and dedicated followers. Avoid crafting content and updates that sound bleak, boring, robotic, or too corporate unless you are targeting an audience of seasoned executives and professionals. Connecting with your audience is a key element in building a successful business and brand online, aside from campaigns and content you create. Without respect from your followers and fans, it becomes increasingly challenging to generate sales and encourage continued support of your business.
A/B testing is an extremely popular tool used when launching social media ad campaigns along with third-party campaigns for websites and online brands. With A/B testing, create multiple funnels using your newsletter subscribers based on whether they are new subscribers, long-term subscribers, loyal customers, or even individuals with items in their virtual online cart (on your official website). Using multiple funnels for your newsletter campaigns is a way to implement A/B testing to determine the best method of reaching your intended audience. Spend time researching keywords, phrases, and topics that are most relevant to your intended subset of subscribers before sending out a new update. A/B testing is extremely valuable to hone in on your target audience of consumers while also learning which methods of communication are the most effective at driving sales, gaining readership, or driving traffic to your official website.
Create Content That Links to Your Website’s Official Blog
Having an official blog on your website is imperative, especially when you want to generate sales and revenue through the products or services you are promoting. Once you have an official blog on your website, use your newsletter to redirect readers to your site, increasing the chances of generating sales or garnering additional interest in your brand. The more traffic you are able to attract to your website, the easier it becomes to boost your website’s SEO (search engine optimization) in today’s top search engines such as Google, DuckDuckGo, Yahoo!, and Bing. An official blog is also optimal when you are working towards a professional reputation and want to assert your company as an authoritative source in your target market and industry.
Implement Multiple Links in One Update
Whenever you send a newsletter update, implement multiple links throughout the content to the same page you want to promote. Boosting your website’s search engine optimization is essential to gain traction and exposure online. Research keywords and phrases that are most popular for your industry when linking to an official page on your website. Use tools such as Google Trends to keep track of upcoming and current trends that resonate most with your audience.
Utilize a Strong CTA (Call to Action)
Using a CTA is one of the most important elements for a successful campaign, whether you are sharing a promotion or presenting a new product or service you have available. A call-to-action should incentivize readers to learn more about what you are promoting or to visit your website directly for more information. Updates and campaigns without CTAs are less likely to succeed, especially if your intention is to generate traffic, sales, and revenue.
The use of email marketing is not obsolete, even with the advent of social media and smartphone technology. With the right strategies, attract new subscribers while retaining loyal followers and fans of your business long-term. Once you become familiar with the strategies that work for your business and brand, launch campaigns that lead to greater success in less time.