Five Marketing Strategies For A Nonprofit Organization in 2019

By |January 8th, 2019|

Marketing a nonprofit is not easy. Often, you find yourself trying to promote your organization with limited resources and staff to assist you. This can be particularly difficult when you’re asking the people to whom you’re marketing to donate money to your organization. Getting past all this in a successful fundraising campaign requires clever marketing

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How Do New Leads Find Your Business Blog?

By |December 14th, 2018|Tags: , , |

Inbound marketing is one of the most transformative trends in online marketing since pay-per-click ads. It takes advantage of how people come to the Internet for answers and solutions. Instead of interrupting your target market's other searches, videos, and games with marketer-centric ads, inbound marketing is about pulling shoppers in when they actually need you.

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3 Ways to Start the Clock on Holiday Email Offers

By |December 7th, 2018|Tags: , , , |

Urgency is a great tactic for landing holiday sales. If customers have time to shop around, they might purchase from one of your competitors. They might forget about the product altogether. But there's a right way and a wrong way to make your deals seem urgent. The wrong way frustrates your customers and makes them

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Why You Should Write Content Outside Your Niche

By |November 30th, 2018|Tags: , , |

Business blogging is a great way to build awareness about your brand, grow an audience, and attract qualified leads to your website. Nevertheless, not all content topics are created equal. The main goal of content marketing is to attract potential customers into your marketing funnel at the earliest stages of the consumer life-cycle. However, some industries

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How to Get Your Emails Ready for Black Friday

By |November 20th, 2018|Tags: , , |

The holiday rush has already started, but the holiday stampeded is just a couple of days away. This week will make up a hefty bulk of your annual sales, especially if you're in retail, but all of your competitors are lined up to take your customers' attention away. Make sure you're ready to steal it

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3 Ways a Webinar Can Help You Get More Leads

By |November 9th, 2018|Tags: , , |

Webinars are a premium lead generation tool, but they take a lot of time and effort to make as well. Follow these three tips to get the most out of your investment in a webinar:1. Make an evergreen webinar to attract new leads.Webinars have to offer quality information, but that information doesn't have to be

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3 New Lead Generation Tactics to Reach Your Target Market

By |November 5th, 2018|Tags: , , |

In modern marketing, you have to go where you think your target market is. This is more complicated than ever before. Unlike with previous generations, there aren't a limited number of television channels, a reliance on high-circulation newspapers, and finite radio stations. But it's also easier: consumers are separating themselves into more and more specific pockets

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Decide What Makes a Good Lead Before You Start Scoring

By |October 26th, 2018|Tags: , , , |

When your small business is just starting to grow, every sale seems like a good sale. That means any lead can feel like a worthwhile investment. But stretching out your marketing resources and spending too much time on each lead starts to eat into your profits. In fact, you can spend so much time and

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Tips To Come Up With Good Content On a Regular Basis

By |October 23rd, 2018|Tags: , , , |

When you are first starting out with a website or blog, it can get quite scary. You might be afraid that, once you set a schedule, you are not going to be able to come up with good content every month (or week). However, that is not a good enough reason for not getting started

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