Basic Inbound Marketing Resources for 2019
Inbound marketing is becoming a popular method to attract prospects and convert them into long-term customers. Rather than relying on the "push" of cold-calling or unsolicited emails, inbound marketing is based on the concept of shared interests, strong content and a "pull“ to the product. Here are a few basic resources that inbound marketing practitioners
5 Ways to Build a Loyal Following for Your Nonprofit Organization
Nonprofit organizations do not always receive the credit they deserve for providing funds and assistance to individuals or causes in need. While it is never easy to manage a successful and thriving nonprofit, it is possible to build a following of those who genuinely wish to support your cause while spreading the word of your
3 Ways Manual Lead Scoring Is Slowing Down Your Sales Process in 2019
Lead generation and scoring are rapidly becoming more of a science than an art. Past marketing and sales models have relied on a lot of first impressions and hunches, especially because there weren't tools to find patterns in aggregated data. If your company is still using older models and ways of analyzing data, you might be
Using Drip Campaigns to Effectively Grow Your Nonprofit
Running a successful and thriving nonprofit can feel stressful, intimidating, and even overwhelming if you are unsure of where to begin. Along with obtaining funding to support your nonprofit, spreading the word of your organization through effective marketing channels is essential to maximize your reach and potential. Using drip campaigns is one way to build
How to Plan the 2019 Holidays – Yes, You Have to Start Now!
2019 isn't even over yet. You're in the middle of this year's action-packed series of major and miniature emergencies, and the last thing you need is more work. But, unfortunately, now's the best time to get ready. You don't have to start writing your content or send out 'Happy Holidays 2019' emails, yet; nobody wants that.
How to Analyze Your Email Stats to Improve Your Campaigns in 2019
When it comes to email marketing, the hard part isn’t getting those emails to your subscribers. With a well-created autoresponder series, all you need is traffic to your email opt-in landing page. The hard part is analyzing your email stats and using them to improve your strategies and email campaigns. Here are the stats you
Tips to Generate Traffic to Your Non-Profit’s Website Using Social Media
Launching and managing a successful non-profit organization requires more than simply passion for the cause you represent. Understanding how to effectively and efficiently communicate with your intended audience and those who have a genuine interest in helping your organization is essential when getting started in the non-profit sector. Generating traffic to your non-profit's website does
3 Strategies to Generate More Leads From Your Website in 2019
Thousands of articles are trying to tell you how to generate leads. There are so many methods out there that it can be hard to focus and actually integrate them into your strategy.That's why today we're presenting you with just three specific lead-generating strategies to apply on your website.1. Create Strong, Memorable CTAsA CTA, or
3 Ways to Better Leverage Your Content in 2019
Every business creates content, but it's what you do with that content that makes all the difference. If you spend all of your time on the hamster wheel of content creation, there is a better way. Instead of churning out fresh blog posts and videos constantly, you can optimize and leverage the content you already have. Here are three ways you
Building Followers for Higher Education Institutions
Higher education is one of the biggest industries in the US today. When you are responsible for managing and growing a higher education school or institution, there are a few ways you can build a following while garnering the attention of those who have a genuine interest in learning more about your institution and the
