Email automation tools aren't created equal. Before you pick one for your organization, you need to understand why you need one in the first place.Do you need to send personalized content or create a subscriber list? Are you aiming at conducting A/B tests, or do you prefer to use the tools for analytics?Regardless of the
It costs a lot more to attract new donors to your non-profit than to retain your current ones. As much as you are working overtime to attract new donors, you should work on strategies to keep your existing donor base invested in your cause.Succeeding at doing this trickles down to the marketing strategies you employ.
Sending emails from Salesforce gives you the benefit to leverage your CRM data. It can be used to send personalized and meaningful details straight from Salesforce to your audience. It also helps you to automatically add and update data based on your email marketing efforts. There are three ways to send emails from Salesforce: You can use
Email marketing can be a great way to get leads for your organization unless you have every Salesforce email going to spam. If this is the case, you could end up getting a low ROI from your marketing tools and efforts. This is why Salesforce bounce management is essential as it helps you be in
Communicating with members on your subscription list is different from communicating with leads or customers. That's why a targeted membership renewal email is key.Members who pay a regular fee are typically very engaged with the organization they've joined, more so than an average customer — and as a result their expectations are proportionately higher than
Physical events are not always possible, as COVID-19 has shown us. And while a lot of events across the world have been canceled, we've also learned that people are willing to attend virtual events.In fact, virtual events can drive more attendees when they're organized properly.Benefits of an Online Event Versus CancelingEvents take a lot of
How to Drive More Attendees to Your Eventbrite EventHosting an event can be a scary venture. For one thing, there are a zillion things that need to be done - deciding on what the event will be about, where it will be hosted, a budget, sending out invites, deciding on a venue, advertising – the
What is the California Consumer Privacy Act of 2018 (CCPA):The California Consumer Privacy Act of 2018, which went into effect January 1, 2020, is a bill passed by the state of California’s legislature. The bill, in part, grants a California resident the right to request that a business disclose the categories and specific pieces of
- or how to improve prospect attention and conversion.These are the 5 topics we will cover:1. What is Behavioral Marketing?2. What to look for in Email Behavior3. What to look for Web Behavior4. Send Smart Emails1. What is Behavioral Marketing?Behavioral marketing is an approach to email outreach in which the timing and content of your
When you move your data from Eventbrite into Salesforce you get access to a simpler and more efficient way to analyze your event data in your CRM. Here are the top 5 reasons:Get a 360° View on Event PerformanceImprove the Number of Repeat AttendeesIncrease the Number of New AttendeesKnow the Person Behind the TicketSend Smarter Emails1.