Drip Email Campaigns: Ideas and Tips

By |September 29th, 2020|Tags: , , |

With nearly 4 billion daily email users, organizations can't afford to ignore the importance of reaching out through email.Furthermore, 59% of consumers say that tailored marketing emails play an essential role in influencing their purchase decisions.With these stats in mind, there is no doubt that email drip campaigns can help you win leads, forge strong

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Email Automation Tools: What to look for in 2020

By |September 18th, 2020|Tags: , , |

Email automation tools aren't created equal. Before you pick one for your organization, you need to understand why you need one in the first place.Do you need to send personalized content or create a subscriber list? Are you aiming at conducting A/B tests, or do you prefer to use the tools for analytics?Regardless of the

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How to Increase Donations for Nonprofits

By |September 15th, 2020|Tags: , |

It costs a lot more to attract new donors to your non-profit than to retain your current ones. As much as you are working overtime to attract new donors, you should work on strategies to keep your existing donor base invested in your cause.Succeeding at doing this trickles down to the marketing strategies you employ.

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How To Send Emails From Salesforce

By |August 26th, 2020|Tags: |

No doubt about it- email marketing is a reliable and cost-effective marketing strategy. Studies show that the average return on investment from email marketing stands at $42 for every $1 spent. Salesforce, a reputable CRM tool, has made email marketing more efficient as it allows you to leverage your CRM data. It also helps you

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How to Avoid Your Salesforce Email Going To Spam

By |August 15th, 2020|Tags: , , |

Email marketing can be a great way to get leads for your organization unless you have every Salesforce email going to spam. If this is the case, you could end up getting a low ROI from your marketing tools and efforts. This is why Salesforce bounce management is essential as it helps you be in

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Should You Move your Eventbrite Events Online?

By |May 12th, 2020|

Physical events are not always possible, as COVID-19 has shown us. And while a lot of events across the world have been canceled, we've also learned that people are willing to attend virtual events.In fact, virtual events can drive more attendees when they're organized properly.Benefits of an Online Event Versus CancelingEvents take a lot of

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How to Drive More Attendees to Your Eventbrite Event

By |April 23rd, 2020|

How to Drive More Attendees to Your Eventbrite EventHosting an event can be a scary venture. For one thing, there are a zillion things that need to be done - deciding on what the event will be about, where it will be hosted, a budget, sending out invites, deciding on a venue, advertising – the

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CCPA – What You Need to Know

By |December 31st, 2019|

What is the California Consumer Privacy Act of 2018 (CCPA):The California Consumer Privacy Act of 2018, which went into effect January 1, 2020, is a bill passed by the state of California’s legislature. The bill, in part, grants a California resident the right to request that a business disclose the categories and specific pieces of

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How to use Behavioral Marketing Automation in 2021

By |August 19th, 2019|Tags: |

- or how to improve prospect attention and conversion.These are the 5 topics we will cover:1. What is Behavioral Marketing?2. What to look for in Email Behavior3. What to look for Web Behavior4. Send Smart Emails1. What is Behavioral Marketing?Behavioral marketing is an approach to email outreach in which the timing and content of your

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