Is the Google Chrome Update affecting your emails?

By |December 16th, 2020|

Google has announced that Chrome browser version 88 and beyond will begin blocking web pages with mixed content beginning January 2021. Publishers are urged to check their websites to make sure there are no resources that are being loaded using insecure HTTP protocol.What is Mixed Content?Mixed content occurs when initial HTML is loaded over a

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The Top 10 Email Segmentation Tips for Non-Profits

By |December 2nd, 2020|Tags: , |

Marketing in the non-profit world focuses on building relationships. People give to causes that they care about.Email is one of the most effective marketing tools for non-profits because email allows you to target your audience, personalize your content, and maintain strong connections.However, email marketing does not guarantee a return on investment without adequate research, planning,

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20 Email Segmentation Ideas and How to Set Them Up

By |October 29th, 2020|Tags: |

This article will review email segmentation ideas based on CRM data and recipients' behavior.Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. The stats are also pretty impressive; businesses that use email marketing report a 38x ROI for every dollar they invest

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Drip Email Campaigns: Ideas and Tips

By |September 29th, 2020|Tags: , , |

With nearly 4 billion daily email users, organizations can't afford to ignore the importance of reaching out through email.Furthermore, 59% of consumers say that tailored marketing emails play an essential role in influencing their purchase decisions.With these stats in mind, there is no doubt that email drip campaigns can help you win leads, forge strong

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Email Automation Tools: What to look for in 2020

By |September 18th, 2020|Tags: , , |

Email automation tools aren't created equal. Before you pick one for your organization, you need to understand why you need one in the first place.Do you need to send personalized content or create a subscriber list? Are you aiming at conducting A/B tests, or do you prefer to use the tools for analytics?Regardless of the

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How to Increase Donations for Nonprofits

By |September 15th, 2020|Tags: , |

It costs a lot more to attract new donors to your non-profit than to retain your current ones. As much as you are working overtime to attract new donors, you should work on strategies to keep your existing donor base invested in your cause.Succeeding at doing this trickles down to the marketing strategies you employ.

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How To Send Emails From Salesforce

By |August 26th, 2020|Tags: |

No doubt about it- email marketing is a reliable and cost-effective marketing strategy. Studies show that the average return on investment from email marketing stands at $42 for every $1 spent. Salesforce, a reputable CRM tool, has made email marketing more efficient as it allows you to leverage your CRM data. It also helps you

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How to Avoid Your Salesforce Email Going To Spam

By |August 15th, 2020|Tags: , , |

Email marketing can be a great way to get leads for your organization unless you have every Salesforce email going to spam. If this is the case, you could end up getting a low ROI from your marketing tools and efforts. This is why Salesforce bounce management is essential as it helps you be in

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Should You Move your Eventbrite Events Online?

By |May 12th, 2020|

Physical events are not always possible, as COVID-19 has shown us. And while a lot of events across the world have been canceled, we've also learned that people are willing to attend virtual events.In fact, virtual events can drive more attendees when they're organized properly.Benefits of an Online Event Versus CancelingEvents take a lot of

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