21 09, 2013

Focus on Digital Marketing

September 21st, 2013|Categories: Generating Traffic, Social Media|Tags: , , , , , |

A recent McKinsey report: Bullish on Digital shows that companies, across all industries, are making digital marketing and customer engagement a high strategic priority. This means that, increasingly, companies are creating branding and marketing materials meant to be shared online through social media, their website, as well as through email marketing. They are targeting and

7 09, 2013

Social Media – Choosing the Right Network

September 7th, 2013|Categories: Generating Traffic, Social Media|Tags: , , , , , |

Social media has dramatically changed the way businesses market themselves. Many companies are benefiting from the connective power of this new technology. Other companies, even large and established corporations, are finding social media difficult to manage and control. If your company wants to benefit from power of social media, follow some of the tips in

12 08, 2013

Twitter for Beginners and Businesses

August 12th, 2013|Categories: Generating Traffic, Social Media|Tags: , , , , , , |

Twitter is a tool used by about 16% of internet users to communicate with their friends, family, and the public in general. At the same time it is also designed to promote businesses and increase brand exposure. It is yet another social networking platform (in addition to Facebook, Pintrest, Tumblr, and Instagram) where businesses, friends,

22 07, 2013

Email Marketing is More Powerful than Social Media

July 22nd, 2013|Categories: Customer Loyalty, Nurturing Leads, Social Media|Tags: , , , , , , , , , , , |

These days, most companies know that they don't have a choice as to whether or not to open a social media account. The need for a Facebook and Twitter account is almost a given, a necessary part of any digital marketing campaign, a requirement to stay competitive. However, despite the extreme hype of social media