4 Tips for Higher Email Open Rates

April 27th, 2013|Categories: Email Open Rates, Email Subject Lines, Email Tips|Tags: , , , , , , , , , , , , |

How should you measure the success of your e-mail marketing campaign? Email open rate is one of the first, and still most popular, metrics used to evaluate email campaign success. You can calculate it by simply dividing the number of email messages opened by the number delivered. Or you may infer it by the number of