Incorporate LinkedIn into Your Marketing Campaign
Marketing is all about attracting attention and building relationships; that’s why it’s important for every business to update its LinkedIn profile. LinkedIn is great for keeping in touch with contacts and
Steps to Launch a Successful Drip Campaign
You've probably already spent a considerable amount of time and money engaging prospective customers. How would you feel if you could have emails sent automatically to your prospects each week
A/B Testing Tips for NonProfits
Today we are writing about how to adapt A/B testing for a Non Profits. Remember that A/B testing is sending two slightly different email messages (version A and version B)
Great Email Subject Lines
How do you make your emails stand out from the competition?A primary factor is your email subject line. Many businesses give little thought to this detail. They simply throw a
How to Launch a Drip Campaign
Drip email campaigns are designed to build and promote customer awareness of your company and your products by delivering your messages at pre-determined intervals over a specific period of time.
4 Tips for Higher Email Open Rates
How should you measure the success of your e-mail marketing campaign? Email open rate is one of the first, and still most popular, metrics used to evaluate email campaign success. You