15 06, 2016

Easy segmentation with the Salesforce Nonprofit Starter Pack

June 15th, 2016|Categories: Creating Great Emails, How To, Non Profits|

Many of our nonprofit clients benefit from the Salesforce Foundation's Nonprofit Starter Pack (NPSP).The NPSP comes with donor history data (Last Gift Amount/Date, Total Gifts This Year, Last Year and Two Years Ago, Total Household Gifts). Predictive clients can use this to segment email lists during a year end campaign or inject dynamic content into their blast

25 01, 2016

Why Email is the Communication Medium of Choice for NPOs

January 25th, 2016|Categories: Creating Great Emails, Non Profits|

Email marketing is one of the most effective ways non-profit organizations can create awareness. By attracting more subscribers to your newsletter, you can build loyalty and engage others in your work. Email marketing is useful for NPOs for the same reasons it's useful for businesses. Although sales is one important aspect of B2C and B2B email marketing, it's sometimes seen

16 12, 2015

Lift Donations

December 16th, 2015|Categories: Creating Great Emails, Email Tips, Marketing Automation, Non Profits, Webinar|

Jump to 9:20 to see a live demo of the Predictive NPO integration with Click & Pledge. You will see the dynamic display of email content and the adjustment of individual donation pages based on a supporter's giving history. Additionally, EmailROI is featured in the webinar; this feature connects individual gifts to specific email editions. Enjoy! Use

19 08, 2015

Email Marketing: What Businesses Can Be Doing in September

August 19th, 2015|Categories: A/B Testing, Customer Loyalty, Email Tips, Marketing Automation, Non Profits, Nurturing Leads|

September is usually a month of transition for email marketing and automation strategies. Many organizations are just ending their summer campaign and have a holiday campaign in the works. Here's what you can be doing around this time: Start preparing for the holidays Some companies don't start preparing their holiday email marketing campaigns until it's already too

25 07, 2014

Membership Acquisition and Renewal Campaigns

July 25th, 2014|Categories: CampaignFlow, Drip Campaigns, How To, Marketing Automation, Non Profits, Nurturing Leads, Webinar|

Salesforce Solutions: See how Mission Edge used Predictive Response to increase memberships by 15%. CampaignFlow was implemented by Mission Edge consultants to automate the membership appeals and renewal reminders for Voice of San Diego. CampaignFlow moves new leads into an Adaptive Mailer drip email campaign and then automatically turns off the drip if the recipient

10 07, 2013

How LinkedIn can Help your Non Profit Standout from the Crowd

July 10th, 2013|Categories: Non Profits, Social Media|Tags: , , , , , , , , , , |

Most professionals see LinkedIn as a great job seeking tool. It is a platform where thousands of potential employers can browse thousands of future employees, reviewing their resumes quickly and easily. LinkedIn responds to this perception and its user's needs by constantly developing new features to highlight professional achievement. For instance, last year they developed a "Skills"

16 06, 2013

Salesforce Mass Emails for Non Profit Organizations

June 16th, 2013|Categories: Generating Traffic, Non Profits|Tags: , , , , , , , , , , , , |

Did you know that over 100,000 companies use Salesforce? It is truly a powerhouse in the CRM world, which is why we have made certain that our products integrate seamlessly. Most importantly the Salesforce Foundation offers a version of their CRM free to Non-Profits. Once you've started using Salesforce, you will want to go to the App Exchange where you

27 05, 2013

Email Subject Lines for Non Profits

May 27th, 2013|Categories: Email Subject Lines, Non Profits|Tags: , , , , , , , , , , |

These days it can be difficult to make your Non Profit stand out in the sea of other organizations seeking money from a limited pool of donors. You are fighting to grab the attention of donors who are both interested in your cause and have cash to donate in this still-struggling economy. When it comes