How to Address Your Target Audience
Addressing your target audience is one of the hardest parts of writing marketing emails. We talk a lot about email design and subject lines, but really, how you initially address
How To Avoid the Email Marketing Black List
Email marketing can seem a bit daunting at first, and you may not know how to begin. To get started, make sure your message is being delivered to your audience. The
The one thing every email needs
We've seen marketing emails that offer discounts. We've seen marketing emails that promote new products. We've even seen marketing emails that advertise the company's social media marketing campaign. There's one
Lead Scoring: Predicting Outcomes and Saving Time
Having prospects is always a good thing in business; knowing which ones to focus on is critical.There are some leads that will just be a waste of time as they
New Statistics Pertaining to Email Marketing and Automation
What's the one app on every desktop, tablet, smartphone and unix console? Email.The numbers are in, and email marketing is still the best component of digital marketing. For years now, email marketing
Engagement marketing starts with smarter email
You may know that you need email marketing automation, but did you know that there are different kinds of campaigns out there? Here are three types that can choose from,