The Lead Scoring Mistake You Don’t Know You’re Making
The logic is quite simple. When an organization's sales team does well, the organization does well. It might be one step closer to profitability, for example. Or perhaps a recently
Partner Connect: Introducing eMaker
Watch Predictive's Partner Connect -- our monthly show-and-tell session with some of the world's leading Salesforce consultancies. In this session: Learn about the new eMaker template tool and see
Persona Development Relies on Data and Real People
Many marketing researchers never step away from their computers. It's understandable: Computers are our comfort zone. Plus, they're essential for mining and mapping the data that tell us clicks per
Lightning Webinar Recap
We recently held a webinar with one of our partners, Idealist Consulting, to teach you how to improve the insights into your marketing efforts and increase the value of your
How Non-Profit Organizations Can Benefit from Email Marketing
Email marketing for non-profit organizations is vastly different than email marketing for businesses on Main St and Wall St. While those men and women who are focused on the “mula”
Tips To Create An Effective Lead Scoring Program
Leads are the lifeblood of business. Leads generate sales, and great sales numbers do two things:they keep your business’s doors open during the day, andthey let you sleep at night.Ultimately,