3 Ways to Engage Your Target Audience Online
Engaging your target audience is a common theme in online marketing. Whether you're sending marketing emails or posting on social media, the goal is to increase engagement among subscribers and followers. Here are
How Small Upgrades Improve Email Marketing and Automation
Imagine if there were an online marketing platform that let's you interact with customers one-on-one in a personal environment. Now imagine if that platform was credited with a positive ROI.
What Separates Email Marketing from Social Media
With all the news and commotion that surrounds social media marketing, it can be easy to find yourself distracted by badges and emoticons ;) Fact is, you can achieve things
Report: 93% of U.S. Businesses Practice A/B Testing
A/B testing is an essential component of email marketing. The best way to send effective emails and save resources is to test them out beforehand.A recent Marketing Land article included interesting numbers concerning
Is Content or Design More Important for Successful Email Marketing and Automation?
What's more important for successful email marketing and automation: your email's content or its design? Marketers have never been able to choose one component over the other.And there's a good reason
Why Promotional Emails Are Out of Style
Email marketing has changed a lot over the past few years. Even the reasons why businesses practice it aren't the same. The only static component is the fact that email marketing