Knowing your audience is key to any marketing strategy. When you know them, you can ensure everything you do resonates with them.You will know the message to give them, how to treat them, strategies to use and how to foster long-term relationships. That, as a result, increases conversions and improves loyalty.But how do you get
Sending a birthday e-mail is a great way to add a personal touch to your communications. It makes your constituents and donors feel special, which is an essential part of building trust in your organization. Birthday e-mails also remind people of your presence and let them know that they are special to your organization. Research has
Google has announced that Chrome browser version 88 and beyond will begin blocking web pages with mixed content beginning January 2021. Publishers are urged to check their websites to make sure there are no resources that are being loaded using insecure HTTP protocol.What is Mixed Content?Mixed content occurs when initial HTML is loaded over a
Marketing in the non-profit world focuses on building relationships. People give to causes that they care about.Email is one of the most effective marketing tools for non-profits because email allows you to target your audience, personalize your content, and maintain strong connections.However, email marketing does not guarantee a return on investment without adequate research, planning,
This article will review email segmentation ideas based on CRM data and recipients' behavior.Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. The stats are also pretty impressive; businesses that use email marketing report a 38x ROI for every dollar they invest
With nearly 4 billion daily email users, organizations can't afford to ignore the importance of reaching out through email.Furthermore, 59% of consumers say that tailored marketing emails play an essential role in influencing their purchase decisions.With these stats in mind, there is no doubt that email drip campaigns can help you win leads, forge strong
Email automation tools aren't created equal. Before you pick one for your organization, you need to understand why you need one in the first place.Do you need to send personalized content or create a subscriber list? Are you aiming at conducting A/B tests, or do you prefer to use the tools for analytics?Regardless of the
It costs a lot more to attract new donors to your non-profit than to retain your current ones. As much as you are working overtime to attract new donors, you should work on strategies to keep your existing donor base invested in your cause.Succeeding at doing this trickles down to the marketing strategies you employ.
No doubt about it- email marketing is a reliable and cost-effective marketing strategy. Studies show that the average return on investment from email marketing stands at $42 for every $1 spent. Salesforce, a reputable CRM tool, has made email marketing more efficient as it allows you to leverage your CRM data. It also helps you
Email marketing can be a great way to get leads for your organization unless you have every Salesforce email going to spam. If this is the case, you could end up getting a low ROI from your marketing tools and efforts. This is why Salesforce bounce management is essential as it helps you be in
