Email Marketing Shouldn’t Always Result in a Direct Sale
The more you interact with your potential leads, especially without alienating them, the more your brand will resonate with them. Larger companies stay on the periphery of their market's awareness
Meet eMaker – the redesigned email editor
eMaker brings a modern user interface and a suite of new features to the Predictive email design experience. The editor’s layout has been updated and optimized for ease of use,
Finding a Business Spokesperson Persona for Your Brand
Most brands have a personality, the personification of your company, it's values, the needs it is created to fill, the customers you wish to attract, and the situations most associated
Persona Development: Personas Need To Tell You “Why” in Addition To “Who”
The goal, when you're creating a marketing plan, is to put together something that will appeal to your customers and clients. That's why a company gathers data about sales, trends,
GDPR – What You Need to Know
GDPR OverviewAs of May 25, 2018, the new European Union privacy regulation called the General Data Protection Regulation (GDPR) went into effect, requiring all businesses to comply with the new
4 Things to Consider When Starting a Blog
Thinking of starting a blog? A blog is a great way to get more traffic and exposure. It is also a great way to boost your authority. Here are a