Persona Development: Personas Need To Tell You “Why” in Addition To “Who”

April 17th, 2018|Categories: Persona Development|Tags: , , |

The goal, when you're creating a marketing plan, is to put together something that will appeal to your customers and clients. That's why a company gathers data about sales, trends, and all the surveys from the pool of its potential customer base. However, that mountain of data can be difficult to wrap your head around.