Launching a nonprofit organization is one way to give back to both local and global communities while supporting a cause that is meaningful to you. While creating a nonprofit organization is altruistic and positive, it can be extremely difficult to garner the support of others, especially if you are just starting out.
Using automated email software and the right workflow strategy is one way to quickly improve your ability to reach others while ensuring you maintain an ongoing dialogue with those who have a genuine interest in your organization’s purpose. With the right automated workflow plan in place, optimize your marketing campaigns while maximizing the exposure your organization receives online.
The first step in developing an automated workflow is to determine which location on your website and social media pages is best for providing users with a sign-up link to your email newsletter. Use platforms such as Facebook to implement links directly to your homepage, providing users with additional methods of subscribing. Always place your sign-up links or subscription buttons above the fold for maximum exposure and engagement.
Sending Same-Day Emails
After you receive a new subscriber and they have verified their subscription, send your first automated email immediately. Within the same-day email you send, share your website’s about page, especially when promoting a nonprofit that is new or just beginning to scale. Sharing your website’s about page with new subscribers provides them with a comprehensive overview of your nonprofit and its purpose, which may lead to additional interest or even donations.
Share Resources with Subscribers
Use your email automation software to create drip campaigns and set automatic responses and follow-up email triggers. Share resources with your subscribers three days after their initial sign-up date. Allowing time to pass in between each email you send to new subscribers is essential to avoid turning subscribers away or having your emails reported as spam. Bombarding new subscribers with emails immediately after they register on your website is one of the quickest ways to lose their interest in your organization altogether.
After three days, share links to pages that may help your subscribers learn more about your organization and what you do for others.
Follow Up With a Blog Email
Wait an additional seven days and send a follow-up email that links to a story you have published on your website’s blog. Sharing blog stories is a way to humanize your organization while also connecting with subscribers who truly support your cause. Additionally, subscribers may learn more about your organization and its duties once their interest has been piqued by your blog content.
Provide a Link to Donate
Finally, wait an additional seven days and send your final follow-up email prompting subscribers to donate to your cause. This workflow calendar is optimal to prevent spamming users while also providing resources, blogs, and additional information about your nonprofit organization before requesting a donation. By building a good rapport with subscribers and remaining respectful, increase your chances of receiving a donation or long-term financial backing.
Running a nonprofit does not have to feel overwhelming or impossible, especially with the right resources and automated workflow in place. By using email automation software in conjunction with a proper workflow strategy, learn how to effectively connect and communicate with your target demographics and the audience you want to reach in no time.
Want to learn how to setup email campaigns with automated workflows? We can help.