Even if you do everything right, sometimes leads go cold. In this article, we’ll explain what you can do to re-engage prospects who aren’t advancing in the sales funnel. 

Send a last-ditch email 

The first step is reaching out to the lead and reminding them of your value proposition. At this point, you don’t know if the lead has chosen a competitor or simply forgot about your business. 

However, send them a brief email explaining that you understand their moving to a competitor, or maybe had some budget cuts or a change in objective. Over 90% chance that they will respond with a reason.

Furthermore, keep the message short and professional. At this point, you need a response for the interaction to have any significance. 

If you get a response: try to schedule a meeting 

If the lead responds and is still interested in your business, then try to schedule a meeting ASAP. You know that your prior lead nurturing tactics didn’t work, so there’s no point in trying them again. A face-to-face meeting gives you the best chance at conversion. 

If you don’t get a response: anticipate when they’ll need another order

If you don’t get a response or if the lead straight up tells you that they chose a competitor, then it’s not the end of the world. Make an educated guess when they’ll be due for a reorder and enter that in your system. You’re in this for the long game, anyway, so you need to be ready to strike when the iron’s hot.

To talk more about lead nurturing, or anything else, contact us today.