A lot of businessmen believe that there’s no point in using email marketing anymore, given that social media seems to be more popular. It’s true that you can grow your following exponentially by using social media. You can get more “likes” for your photos or comments. You might even go viral at some point, if you write something that seems very current.

With email marketing, on the other hand, it seems like most people are unsubscribing or blocking marketing emails in their inboxes. Google even has a separate section referred to as “Promotions” and most marketing emails go directly to this section where they can be conveniently ignored.

So what, if any, are the advantages of continuing with email marketing?

Email Can Help You Reach Out to Returning Customers

One of the main reasons why you should keep going with email marketing is in order to keep your returning customers. Let’s say someone bought your product once and you got their email address in order to add them to your mailing list. Now let’s also assume that this person was satisfied with your product.

In this case, it’s a lot more likely that they’re going to read your marketing emails. Maybe they’ll want to keep in touch with new products you’re releasing or new features you’re adding to existing products. So if you keep sending them emails letting them know about these things or telling them about sales/discounts you’re offering, they’re that much more likely to come back.

Email Is More Likely to Reach People During the Work Day

Another reason why you need to keep going with your email marketing campaigns is because not everyone is on social media all the time. It might seem like they are. However, there are people who get busy with work and don’t go on social media all day. However, these people are still going to keep checking their email throughout the day, for work reasons.

Think about your own workday. Aren’t you more likely to check your email than social media? Social media is something that most people check for fun while email is something they have to check for work. As a result, you’re more likely to reach this demographic by using email marketing.

Contact us for more great reasons why you should use email marketing when there is social media.