The Direct Marketing Association indicates that the ROI of email marketing is as high as $40.56 for every dollar invested. That makes email marketing one of the most effective digital marketing strategies. This is because you can actually make personal contact with thousands of people at the click of a button. It works well for building relationships with customers and obtaining sales, but it does require knowledge of specific techniques to build a successful campaign.
Email Marketing Techniques
Offer a Freebie
In order to get people to sign up to your mailing list in the first place, you will have to offer something of value – whether it is a chapter of your ebook, a video, or an mp3. Use your signup form to promote your product offerings. Offer your leads a sample after they signup. This will help produce even more product sales.
Open a Dialogue
Instead of sending prepackaged or programmed messages, encourage readers to respond to your emails and ask them questions. This will promote engagement. Everyone will not respond, but you will get responses from people that will allow you to build deeper relationships.
Keep all Messages Short
Email marketing is a privilege. It gives you the opportunity to interact with people on a very personal level. It shouldn’t be taken lightly or overused because your readers will unsubscribe or mark your messages as spam. Ideally, you should only send a 1-3 messages per month and keep the messages relatively short.
Do a Self Check
Do a quick self check on the every email before you send it. Ask yourself is whether or not you would want to open the email and read it! Think about whether or not it actually adds value to your reader.
Contact us for more information about how to create a successful email marketing campaign for your organization!