The popularity of pillar pages represents a significant shift in the world of search engine optimization. In this article, we’ll explain how you can use a pillar page for your lead generation efforts, and overall achieve better results as compared to the traditional landing pages.
What’s a pillar page?
First, let’s explain what a pillar page is exactly. In essence, it’s just a way of organizing content for users. If you have multiple content pages that revolves around a same topic and they link back to a page, this page then acts as a main “pillar” page and the search engines gets a signal (due to this linking back) that this main page is the primary authority on the topic.
Most businesses just post all of their blogs on one site and use keywords to organize them. This is su-optimal both for site navigation and SEO.
A pillar page organizes your content better
A pillar page helps users find relevant content once they settle on a topic they’re interested in. The page will organize all the related content you have and make it easy for users to navigate back and find other blogs. This is much more effective than organizing blogs chronologically.
A pillar page demonstrates more authority on a given topic
In addition to helping users find relevant content, using a pillar page can also give you an SEO boost. For one, it shows Google just how much authority you have on a given topic. Instead of stringing unrelated blogs together, the pillar page demonstrates how much you’ve written about the topic.