BUILT FOR SALESFORCE
Predictive was built for Salesforce, and works only with Salesforce. This means that you access your data and do all your reporting directly in Salesforce.
You can manage Predictive Roles, Privileges, and Permission sets directly in Salesforce via your normal security settings.
Your data lives in Salesforce and gives you powerful analytic tools at your fingertips where you can relate individual results to web-pages, emails, and campaigns to see what generates the best results