These days, most companies know that they don't have a choice as to whether or not to open a social media account. The need for a Facebook and Twitter account is almost a given, a necessary part of any digital marketing campaign, a requirement to stay competitive. However, despite the extreme hype of social media
In the world of Digital Marketing, social media is still in its infancy. While other more established methods like email marketing and search engine optimization (SEO) provide increasingly profitable results, most companies continue to struggle with social media marketing. Many marketing experts believe that corporations have failed to understand the inherent nature of social media. While
Most professionals see LinkedIn as a great job seeking tool. It is a platform where thousands of potential employers can browse thousands of future employees, reviewing their resumes quickly and easily. LinkedIn responds to this perception and its user's needs by constantly developing new features to highlight professional achievement. For instance, last year they developed a "Skills"
Gmail recently changed its layout so that each user's inbox is divided into three tabs: Primary, Social, and Promotions. This change will likely affect email marketing strategies, since many marketing emails will automatically be sent to the “promotions” tab. However, many marketing experts believe the new layout may actually benefit marketers in the long run. The
In the last few years social media has gained a lot of attention in the world of digital marketing. Social media is great tool for increasing brand awareness and spreading your message. But most marketers agree that email marketing reigns supreme for nurturing leads and creating an intimate connection with your customers. Here are 4
A recent study on Email Marketing Campaigns measured the correlation between Landing Page Contests and the number of new email subscribers by analyzing the behavior of 3 million vistors on 100 Landing Pages. It found that Landing Pages hosting a $500 giveaway contest generated 700% more email subscribers compared to Landing Pages without giveaway contests!