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Email Marketing is More Powerful than Social Media

By |July 22nd, 2013|Categories: Customer Loyalty, Nurturing Leads, Social Media|Tags: , , , , , , , , , , , |

These days, most companies know that they don't have a choice as to whether or not to open a social media account. The need for a Facebook and Twitter account is almost a given, a necessary part of any digital marketing campaign, a requirement to stay competitive. However, despite the extreme hype of social media

How to Manage Social Media Effectively

By |July 17th, 2013|Categories: Generating Traffic, Social Media|Tags: , , , , |

In the world of Digital Marketing, social media is still in its infancy. While other more established methods like email marketing and search engine optimization (SEO) provide increasingly profitable results, most companies continue to struggle with social media marketing. Many marketing experts believe that corporations have failed to understand the inherent nature of social media. While

How LinkedIn can Help your Non Profit Standout from the Crowd

By |July 10th, 2013|Categories: Non Profits, Social Media|Tags: , , , , , , , , , , |

Most professionals see LinkedIn as a great job seeking tool. It is a platform where thousands of potential employers can browse thousands of future employees, reviewing their resumes quickly and easily. LinkedIn responds to this perception and its user's needs by constantly developing new features to highlight professional achievement. For instance, last year they developed a "Skills"

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