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Why Generic Email Marketing Strategies Capture No One’s Attention

By |May 9th, 2014|Categories: CampaignFlow, Email Open Rates, Email Tips, Marketing Automation, Target Markets|

What if someone were to tell you that they're about to run an advertising campaign with no target audience. Anyone who's sat through a beginning level college course knows that such a strategy is a recipe for failure. Good marketing campaigns break down markets into tiny segments. A marketing campaign for everyone is another way

How the Gmail Grid View Will Affect Email Marketing

By |May 1st, 2014|Categories: Creating Great Emails, Email Open Rates, Email Tips, Marketing Automation|

It's been several months since Gmail's tabbed inbox update, which really only meant that we were due for another update soon. Sure enough, Google recently just introduced its latest feature of email marketing: Gmail Grid View. This update, however, shouldn't scare email marketers like the new Promotions tab did. Gmail recently released an official blog showing how

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