We’ve had a marketing strategy for well over a year that we’ve had trouble executing on, because we haven’t had CampaignFlow. Now that we have Predictive Response, we can fully execute on that marketing plan, which is critical to the organization’s future…. CampaignFlow has allowed us to set up automated email campaigns that we only have to think about once a year. While some cheaper tools can do this, our experience is that it just doesn’t happen. Targeting the email properly requires constant intervention from staff, and when people get busy, it falls off the radar. By automating it, we’re ensuring that all the emails go out, to the right people, at the right time.
Also, PR support is terrific. Their staff is knowledgeable and responsive.