Custom IP Setup

You may wonder which is better, a dedicated IP or a standard shared IP?

One thing to consider before making this decision are is that email deliverability depends largely on the reputation of the IP address that sends the email. If you are sending from an IP address with a stellar reputation, your emails are more likely to make it into the inbox.


Predictive Response uses a collection of shared IP addresses to send your emails. In shared IP environments the sender reputation is a result of the actions of all senders on the same IP. We actively monitor our IPs closely to ensure high deliverability rates. Our IPs maintain scores in the high 90s which makes our deliverability rate generally very high.

Dedicated IP

Some senders can benefit from having their own IP address. For high volume senders with engaged subscribers, a dedicated IP offers more control over the deliverability of their emails. Instead of having the reputation of your IP determined by the actions of others, you become the sole influencer of whether or not your emails get delivered.

Bring Your Own Server (BYOS)

A landing page is a standalone web page, created specifically for hosting a form designed to capture interested visitors information. The landing page is typically based on an offer, such as an Event registration, eBook, Whitepaper download or Newsletter signup.