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How to Launch a Drip Campaign

By |May 7th, 2013|Categories: Drip Campaigns, Marketing Automation, Nurturing Leads|Tags: , , , , , , , , , , , , , , , |

Drip email campaigns are designed to build and promote customer awareness of your company and your products by delivering your messages at pre-determined intervals over a specific period of time. They are especially effective for nurturing leads because they automatically contact your campaign members, reminding them of your company and services, on a weekly basis.

A/B Testing Increases Open Rates!

By |April 20th, 2013|Categories: A/B Testing, Email Open Rates, Email Subject Lines|Tags: , , , , , , , , |

E-mail marketing might be the most cost-effective way your company can get your message in front of leads and customers. However, with already cluttered inboxes, what makes your message stand out from the crowd? It is hard to guess how your audience will respond. Fortunately, it is possible to make simple changes to subject lines,

Data Maintenance 101

By |April 12th, 2013|Categories: Web-to-Lead Data|Tags: , , , , , , , , , , , , , , , , , , |

A recent i-Newswire.com article wrote: "Dirty, inconsistent and redundant data costs the U.S. economy over $3.1 Trillion every year - a figure twice the size of the 2011 Federal Deficit." In our increasingly digital age, maintaining customer data is vital to profitable business. Successful maintenance involves keeping data both accurate and secure. Inaccurate or incomplete customer data

Email Marketing Automation

By |April 3rd, 2013|Categories: CampaignFlow, Marketing Automation, Nurturing Leads|Tags: , , , , , , , , , , , , , , , , |

Usually, when the word "automation" is used, we think of a calculating machine,  working away with no personalization or creativity. Maybe that machine is not as bad as the Terminator, but we don't exactly get a "warm and fuzzy" feeling about it either. Ironically, automated email marketing may actually increase your business's ability to be

Lead Nurturing with Email Marketing

By |March 28th, 2013|Categories: Drip Campaigns, Nurturing Leads|Tags: , , , , , , , , , , |

Lead nurturing is not sales. Rather, it is building a relationship with each and every one of your prospects. By sending them automated, yet personalized, emails over time (drip campaign), you build a relationship and provide them with vital information to bring them to the next step in the process, the sale. Whether you market

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