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Salesforce Mass Emails for Non Profit Organizations

By |June 16th, 2013|Categories: Generating Traffic, Non Profits|Tags: , , , , , , , , , , , , |

Did you know that over 100,000 companies use Salesforce? It is truly a powerhouse in the CRM world, which is why we have made certain that our products integrate seamlessly. Most importantly the Salesforce Foundation offers a version of their CRM free to Non-Profits. Once you've started using Salesforce, you will want to go to the App Exchange where you

Incorporate LinkedIn into Your Marketing Campaign

By |June 6th, 2013|Categories: Social Media|Tags: , , , , , , , , |

Marketing is all about attracting attention and building relationships; that’s why it’s important for every business to update its LinkedIn profile. LinkedIn is great for keeping in touch with contacts and networking with new ones. So many people incorrectly assume that it’s simply a website to park your resume on. In reality, its set-up allows you

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Steps to Launch a Successful Drip Campaign

By |May 31st, 2013|Categories: Drip Campaigns, Marketing Automation, Nurturing Leads|Tags: , , , , , , , , , , , , |

  You've probably already spent a considerable amount of time and money engaging prospective customers. How would you feel if you could have emails sent automatically to your prospects each week or each month, without you having to do much of anything? That’s exactly what drip campaigns are all about. Follow these steps to nurture leads

Email Subject Lines for Non Profits

By |May 27th, 2013|Categories: Email Subject Lines, Non Profits|Tags: , , , , , , , , , , |

These days it can be difficult to make your Non-Profit stand out in the sea of other organizations seeking money from a limited pool of donors. You are fighting to grab the attention of donors who are both interested in your cause and have the cash to donate in this still-struggling economy. When it comes

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A/B Testing Tips for NonProfits

By |May 20th, 2013|Categories: A/B Testing, Email Tips, Non Profits|Tags: , , , , , , , , , , , , |

Today we are writing about how to adapt A/B testing for a Non Profits. Remember that A/B testing is sending two slightly different email messages (version A and version B) to different samples of your mailing list, tracking the response rates for each, and then choosing the version with the higher response rate. Here are

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