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Finding your Target Audience

By |September 2nd, 2013|Categories: Target Markets|Tags: , , , , , , , , , |

Finding Your Customers Finding your ideal target market is vital to developing and maintaining a customer base that returns to your business again and again. With so many different people seeking solutions online for thousands of problems, large and small, you have a wide variety of markets to chose from. A good way to find a

SEO Basics

By |August 19th, 2013|Categories: Generating Traffic, Search Engine Optimization|Tags: , , , , , , , , , , , |

Search Engine Optimization (SEO) is the mechanics of improving the visibility of your website or webpage in a search engine's results (like Google, Bing, or Yahoo!) through the "organic" efforts of your webmaster. SEO is called "organic" because, in contrast to Search Engine Marketing (SEM) where you pay a search engine for priority ranking, it

Twitter for Beginners and Businesses

By |August 12th, 2013|Categories: Generating Traffic, Social Media|Tags: , , , , , , |

Twitter is a tool used by about 16% of internet users to communicate with their friends, family, and the public in general. At the same time it is also designed to promote businesses and increase brand exposure. It is yet another social networking platform (in addition to Facebook, Pintrest, Tumblr, and Instagram) where businesses, friends,

Lead Scoring 101

By |August 5th, 2013|Categories: Marketing Automation, Nurturing Leads|Tags: , , , , , , , , |

Lead Scoring is an integral part of Lead Management that ultimately results in higher conversion rates. With lead scoring, your company will attach numeric values to each of your prospects based on a number of criteria including: their professional designation, demographic qualities, psychographic qualities, as well as their specific behaviors on your websites or how

A/B Testing Ideas for Smart Marketing

By |July 29th, 2013|Categories: A/B Testing|Tags: , , , , , , , , , , , , |

A/B Testing is a great way for your company to optimize its email marketing campaigns. However, it is important to follow a few guidelines. First it is essential that you limit your A/B test to one variable at a time. That is the only way to get a clear picture of which version of your campaign

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