Blog

How to Make A/B Testing Even More Effective

By |September 23rd, 2014|Categories: A/B Testing, Email Open Rates, Email Subject Lines|

As with any other investment, marketing campaigns must go through trial testing periods. In email marketing this is called A/B testing and it ensures that businesses send the most effective emails. At Predictive Response we offer subject line A/B testing to improve your open rates and engagement. Our Adaptive Mailer will conduct a random test

Membership Acquisition and Renewal Campaigns

By |July 25th, 2014|Categories: CampaignFlow, Drip Campaigns, How To, Marketing Automation, Non Profits, Nurturing Leads, Webinar|

Salesforce Solutions: See how Mission Edge used Predictive Response to increase memberships by 15%.CampaignFlow was implemented by Mission Edge consultants to automate the membership appeals and renewal reminders for Voice of San Diego. CampaignFlow moves new leads into an Adaptive Mailer drip email campaign and then automatically turns off the drip if the recipient makes

The Vast Figures of Email Marketing

By |June 26th, 2014|Categories: Creating Great Emails, Email Tips, Marketing Automation|

Despite the increasing influence of social media marketing, email marketing remains the most important aspect of digital marketing. A personal email account is almost mandatory to have nowadays, and businesses can take advantage of this by sending tailored emails to targeted subscribers. The following statistics from this Social Mouths article will change the way some

Book a Demo