More and more statistics point out how keeping your recurring customer base is far less expensive than trying to get new leads. That means a great deal of your time and attention needs to be focused on keeping your current customers satisfied and willing to make additional purchases. At the same time, the only way to expand your business is to get new customers. Luckily, sometimes new customers will come your way without you having to explicitly reach out to them. Make sure old and incomplete profiles aren’t getting in the way.
Where can good profiles do the lead generation for you?
If you have a local business, there are a lot of tools designed to help your customers find you for free. Tools like Yelp, Google Maps, local forums, and more are designed for customers looking for a business in the area. Sometimes customers or bots might make incomplete profiles for you. Other times, your business won’t show up on the searches at all.
Take the time to get your business listed on all of the sites that list local businesses in your niche. If your business name pops up when people in your area search for one of your main keywords, that means you’ll get a lead you never knew existed.
How do you make your profile good enough?
Most business profiles don’t need much information for new leads to take a chance on them. You just need your business name, contact information, and a few pictures. Having a few reviews is even better, but those come with time. Just focus on having information that looks reputable and current so customers don’t have to worry if the page is a dead end or you’re out of business. One of the best ways to do that is to link to your active site, which also gives you more opportunities to market your services and encourage them to sign up to your mailing list.
Make sure your local business listings are in good shape. Not only is the task relatively easy, it brings you new customers that you were missing out on before. Go to Predictive Response for more lead generation tips and strategies.