Lead Scoring 101

August 5th, 2013|Categories: Marketing Automation, Nurturing Leads|Tags: , , , , , , , , |

Lead Scoring is an integral part of Lead Management that ultimately results in higher conversion rates. With lead scoring, your company will attach numeric values to each of your prospects based on a number of criteria including: their professional designation, demographic qualities, psychographic qualities, as well as their specific behaviors on your websites or how