Data Maintenance 101

April 12th, 2013|Categories: Web-to-Lead Data|Tags: , , , , , , , , , , , , , , , , , , |

A recent i-Newswire.com article wrote: "Dirty, inconsistent and redundant data costs the U.S. economy over $3.1 Trillion every year - a figure twice the size of the 2011 Federal Deficit." In our increasingly digital age, maintaining customer data is vital to profitable business. Successful maintenance involves keeping data both accurate and secure. Inaccurate or incomplete customer data