29 07, 2013

A/B Testing Ideas for Smart Marketing

July 29th, 2013|Categories: A/B Testing|Tags: , , , , , , , , , , , , |

A/B Testing a is a great way for your company to optimize its email marketing campaigns. However, it is important to follow a few guidelines. First it is essential that you limit your A/B test to one variable at a time. That is the only way to get a clear picture of which version of your campaign

27 05, 2013

Email Subject Lines for Non Profits

May 27th, 2013|Categories: Email Subject Lines, Non Profits|Tags: , , , , , , , , , , |

These days it can be difficult to make your Non Profit stand out in the sea of other organizations seeking money from a limited pool of donors. You are fighting to grab the attention of donors who are both interested in your cause and have cash to donate in this still-struggling economy. When it comes