PRICE COMPARISON

Pardot®

GROWTH

Standard marketing automation

$1250

/month/up to 10,000 contacts

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Includes the following features:

In-depth prospect tracking
Lead Nurturing & Email Marketing
Lead Scoring & Grading
ROI Reporting
Real Time Alerts
Forms & Landing Pages
Standard CRM Integration

Includes the following prices:

Initial Commitment - $19,000
Monthly Cost - $1,250
Annual Cost - $15,000
Onboarding - $4,000
Contacts - 10,000
Additional Contacts - $100/10,000
Users - Unlimited
Emails per Month - Unlimited
Predictive®

STANDARD

Advanced Marketing Automation

$599

/month/up to 10,000 contacts

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Includes the following features:

In-depth prospect tracking
Lead Nurturing & Email Marketing
Lead Scoring & Grading
ROI Reporting
Real Time Alerts
Native Salesforce Integration
A/B Testing
Email Template Management
Dynamic Content
Alternate Email Addresses
Advanced Dynamic Content
Custom User Roles
Salesforce Profile Access Management
Chat Support

Includes the following prices:

Initial Commitment - $9,187
Monthly Cost - $599
Annual Cost - $7,188
Onboarding - $1,999
Contacts - 10,000
Additional Contacts - $100/10,000
Users - Unlimited
Emails per Month - Unlimited

PLUS

Advanced marketing automation

$2500

/month/up to 10,000 contacts

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Includes Standard plus the following:

Advanced Email Analytics
Advanced Dynamic Content
Google AdWords Integration
API Access - Up to 25K calls/day
Integrated Marketing Calendar
Social Profiles
Chat Support

Includes the following prices:

Initial Commitment - $36,000
Monthly Cost - $2,500
Annual Cost - $30,000
Onboarding - $6,000
Contacts - 10,000
Additional Contacts - $100/10,000
Users - Unlimited
Emails per Month - Unlimited

PROFESSIONAL

Ultimate Marketing Automation

$1299

/month/up to 10,000 contacts

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Includes all Standard features and the following features:

Advanced Engagement Analytics
Landing Pages
Form Builder
Anonymous Visitor
Visitor Conversion
Web Traffic Analytics

Includes the following prices:

Initial Commitment - $18,087
Monthly Cost - $1,299
Annual Cost - $15,588
Onboarding - $2,499
Contacts - 10,000
Additional Contacts - $100/10,000
Users - Unlimited
Emails per Month - Unlimited

ADVANCED

Customizable marketing automation

$4000

/month/up to 10,000 contacts

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Includes Professional plus the following:

Custom User Roles
Custom Object Integration
API Access - Up to 100K calls/day
Dedicated IP Address
Phone Support

Includes the following prices:

Initial Commitment - $56,000
Monthly Cost - $4,000
Annual Cost - $48,000
Onboarding - $8,000
Contacts - 10,000
Additional Contacts - $100/10,000
Users - Unlimited
Emails per Month - Unlimited

ENTERPRISE

Enterprise Level Marketing Automation

$1999

/month/up to 10,000 contacts

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Includes all Pro features and the following features:

Dedicated IP Address
Salesforce Approval Process
Phone Support
Screen Sharing Support
Silver Support Package
Business Units
Multiple Domains
Partner Communities

Includes the following prices:

Initial Commitment - $26,987
Monthly Cost - $1,999
Annual Cost - $23,988
Onboarding - $2,999
Contacts - 10,000
Additional Contacts - $100/10,000
Users - Unlimited
Emails per Month - Unlimited
MailChimp®

PREMIUM

Build your brand. Sell more stuff

$299

/month/up to 10,000 contacts

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Includes the following features:

Email Marketing
Email Templates
Merge Tags
Segmentation & Groups
A/B Testing
Reports
Integration
Social Profiles
Custom Forms

Includes the following prices:

Initial Commitment - $299
Monthly cost - $299
Annual Cost - $3,168
Onboarding - $0
Contacts - 10,000
Additional Contacts - $75/10,000
Users - 1
Emails Per Month - Unlimited
Predictive®

STANDARD

Advanced Marketing Automation

$599

/month/up to 10,000 contacts

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Includes the following features:

In-depth prospect tracking
Lead Nurturing & Email Marketing
Lead Scoring & Grading
ROI Reporting
Real Time Alerts
Native Salesforce Integration
A/B Testing
Email Template Management
Dynamic Content
Alternate Email Addresses
Advanced Dynamic Content
Custom User Roles
Salesforce Profile Access Management
Chat Support

Includes the following prices:

Initial Commitment - $9,187
Monthly Cost - $599
Annual Cost - $7,188
Onboarding - $1,999
Contacts - 10,000
Additional Contacts - $100/10,000
Users - Unlimited
Emails per Month - Unlimited