What a Higher Education Institution needs from a Marketing Automation Platform
Call To Action’s (CTA’s)
A call-to-action is a text link, a button or image that encourages your prospects to visit a landing page and become a Lead. You will ideally look for both Buttons in emails, Forms on websites and Fly-In conversion tools in order maximize the engagement level with your prospects.
You want to collect Contact information from your website. Typically first name, last name and email address as a minimum. You will need to have a way to create those forms the data easily flows into your Salesforce
A landing page is a standalone web page, created specifically for hosting a form designed to capture interested visitors information. The landing page is typically based on an offer, such as an Event registration, eBook, Whitepaper download or Newsletter signup.
Website Visitor Tracking
Keep tab on who is visiting what pages on your website. Analyzing those key numbers will key you in on what communication are the most successful ones where you get your prospective students most engaged.
Lead Scoring will let you assign a score to prospects students as they get more engaged so you can direct them to relevant campaigns or a personal follow-up.
A drip campaign is used to send information to potential students and donors repeatedly over long periods of time to nurture them and keep your institution on top of their minds.
Manage your Alumni Memberships and remind them when they lapse, everyone need a reminder once in a while.
Make sure your Marketing Automation tool integrates well with your preferred fund raising platform like Click & Pledge®, IATS® or Classy®.
Blogging is an important strategy for driving traffic to your website and an easy and affordable way to get attention to your institution.