Your prospective students, supporters & alumni aren’t all the same. So by nature, your marketing automation for Salesforce should take that into account. It’s about creating an experience for the members of your school’s community & prospects, both before, on and off-campus.
You must nurture and motivate prospects , supporters & alumni to convert to students and supporters and advocates of your institution. Predictive Higher Education Edition, which is Salesforce marketing automation HEDA certified, was built in partnership with salesforce.org and is specifically tailored to work well with salesforce Campaigns and Engagement Activities and Higher Education Institutions’s to get the results you need in a competitive Higher Ed environment
Alumni Membership Management
Manage your Alumni Memberships and remind them when they lapse, everyone need a reminder once in a while.
Make sure your Marketing Automation tool integrates well with your preferred fund raising platform like Click & Pledge®, IATS® or Classy®.
A call-to-action (CTA) is a text link, a button or image that encourages your prospects to visit a landing page and become a Lead. You will ideally look for both Buttons in emails, Forms on websites and Fly-In conversion tools in order maximize the engagement level with your prospects. LEARN MORE …