Email Marketing Campaign Automation
for Higher Education
Marketing for higher education institutions presents unique and complex challenges. The sheer diversity of prospective students means that marketing campaigns must be carefully tailored to the individual. An optimal higher- education marketing campaign may involve using a radically different approach from one student to the next. And this means that having the best-possible intelligence at your disposal when marketing to prospective students, alumni and institutional supporters often means the difference between success and failure. An effective marketing campaign should provide benefits to its target audience to increase the email open-rate.
Predictive Higher Education Edition is a HEDA-certified, all-in-one campaign management tool that ensures those tasked with marketing within the higher-education field will achieve their goals through a platform that has been specifically built for the unique complexities and challenges of this competitive field.
Alumni Membership Management
Manage your Alumni Memberships and remind them when they lapse, everyone need a reminder once in a while.
Make sure your Marketing Automation tool integrates well with your preferred fund raising platform like Click & Pledge®, IATS® or Classy®.
A call-to-action (CTA) is a text link, a button or image that encourages your prospects to visit a landing page and become a Lead. You will ideally look for both Buttons in emails, Forms on websites and Fly-In conversion tools in order maximize the engagement level with your prospects. LEARN MORE …