Trends in Email Marketing
A well-crafted email campaign is one of the most useful marketing tools you have as a business owner. Studies show that customers would rather receive emails with news about a company’s sales, deals, and other important information than receive direct mail. In fact, in a 2012 survey, over 77% of consumers chose email marketing as their preference, which is a 5% increase from 2008. This is great news for business owners because email marketing is easier, more effective, and saves money compared to direct mail marketing.
A drip campaign is an excellent marketing tool for any business because it repeatedly reminds your leads about the services and products your business offers. Drip campaigns allow you to grow your customer base quickly by placing your company name and brand before your leads every day or every week. They ensure that you remain at the forefront of your audience’s minds.
Establish Yourself as an Expert
Many companies will use email marketing to provide instruction regarding their services. This also establishes the company as an expert in their product or service niche. For example, a company that specializes in website design might set up a drip campaign that provides instruction on HTML. Emails might be delivered on a daily or weekly basis. The most important element to any drip campaign is to position your company as an expert in your field. Once you have established that your company is knowledgeable, you may transition to becoming a valuable source of information that your leads seek out on their own. Drip campaigns accelerate this process because your leads and customers will begin to expect regular emails from you. Ultimately, this is a great marketing technique for effectively turning your leads into customers. For more information on how your company can begin a timed email marketing campaign and get your leads to transition into customers, contact us today.