13 02, 2017

Upcoming Webinar: Create Lightning Dashboards to Measure ROI

February 13th, 2017|Categories: Email Tips, Generating Traffic, Marketing Automation, Web-to-Lead Data, Webinar|Tags: , , , |

You’re invited to a 45 minute webinar, where we’ll show how you can use lightning dashboards to improve the insights into your marketing efforts and increase the lifetime value of your contacts. In this webinar you’ll learn:What the new Lightning Dashboards are and how to effectively use themHow to build

26 07, 2016
  • writing-subject-lines

Quick and Easy Tips for Writing Good Subject Lines in Your Email Marketing

July 26th, 2016|Categories: Creating Great Emails, Email Subject Lines, Email Tips, Uncategorized|Tags: , |

  The subject line is the first thing a subscriber reads when you send out an email. Therefore, it's also one of the most important elements of an email. Most people won't click on a boring subject line. How do you write a good subject line that subscribers want to click? Continue reading for tips

17 05, 2016

Avoid the Spam Filters

May 17th, 2016|Categories: Email Deliverability, Email Tips|

You have to pay attention when AOL, Comcast, GMail, Hotmail, Yahoo! Mail, Facebook, LinkedIn and PayPal decide to establish rules for sending and receiving legitimate email.What it boils down to is that the big email receivers want to make sure that they can separate the good from the bad. Becoming a DMARC sender will help your organization deliver more

11 01, 2016

Prepare For Your Target Audience by Creating Personas and Dynamic Content

January 11th, 2016|Categories: Creating Great Emails, Email Tips, Marketing Automation, Nurturing Leads, Target Markets|

Some businesses put the cart before the horse when it comes to interacting with their target audience. Although they're able to find relevant users on social media and attract others through Google, they don't always have a follow-up plan for the next step. If you know how to find members in your target audience, then you're

16 12, 2015

Lift Donations

December 16th, 2015|Categories: Creating Great Emails, Email Tips, Marketing Automation, Non Profits, Webinar|

Jump to 9:20 to see a live demo of the Predictive NPO integration with Click & Pledge. You will see the dynamic display of email content and the adjustment of individual donation pages based on a supporter's giving history. Additionally, EmailROI is featured in the webinar; this feature connects individual gifts to specific email editions. Enjoy! Use

5 10, 2015

Reach Out to Your Target Audience with Responsive Email Design

October 5th, 2015|Categories: Creating Great Emails, Email Tips|

There's a lot that goes into creating website content and reaching out to your target audience. Using responsive design will increase the impact of all that effort. Here's why: Google likes responsive design Google has made it clear by now that it prefers responsive design to all other types of mobile web design. Here's what it says

29 09, 2015

Beware of email open rate statistics

September 29th, 2015|Categories: Creating Great Emails, Email Open Rates, Email Tips|

Spoiler alert -- email open rates are misleading at best. In case you didn't know, email tracking is a very simple technology. Maybe too simple. There is a small invisible image included with your email that works as a beacon when it is viewed. The logic follows that if an image is viewed, count it

19 08, 2015

Email Marketing: What Businesses Can Be Doing in September

August 19th, 2015|Categories: A/B Testing, Customer Loyalty, Email Tips, Marketing Automation, Non Profits, Nurturing Leads|

September is usually a month of transition for email marketing and automation strategies. Many organizations are just ending their summer campaign and have a holiday campaign in the works. Here's what you can be doing around this time: Start preparing for the holidays Some companies don't start preparing their holiday email marketing campaigns until it's already too