16 03, 2017

How Non-Profit Organizations Can Benefit from Email Marketing

March 16th, 2017|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Email Tips|Tags: , , , |

Email marketing for non-profit organizations is vastly different than email marketing for businesses on Main St and Wall St. While those men and women who are focused on the “mula” hope that their marketing emails will eventually lead to sales, non-profit organizations are trying to generate inspiration, advocacy and activity, especially in the form of

6 03, 2017
  • return on investment

Improve Your Email Marketing ROI with Email Automation

March 6th, 2017|Categories: Creating Great Emails, Email Tips, Getting Subscribers, Marketing Automation, Webinar|Tags: , , , |

Email marketing is only as time-consuming as you make it out to be…  So, just remember the more time that you spend sending emails to your subscribers, the higher your costs and the lower your ROI.  One of the questions we’re seeing from marketers in 2017 is, “How can we win the

21 02, 2017

Keep Subscribers Engaged with Email Automation

February 21st, 2017|Categories: Customer Loyalty, Drip Campaigns, Email Tips, Generating Traffic, Marketing Automation|Tags: , , |

Email automation keeps businesses on track with their marketing campaigns. This is especially important since many companies tend to approach email marketing with an element of random choice; reaching and grabbing for what seems like a branch of fruit, and hoping that what falls off the branch looks good to

13 02, 2017

Upcoming Webinar: Create Lightning Dashboards to Measure ROI

February 13th, 2017|Categories: Email Tips, Generating Traffic, Marketing Automation, Web-to-Lead Data, Webinar|Tags: , , , |

You’re invited to a 45 minute webinar, where we’ll show how you can use lightning dashboards to improve the insights into your marketing efforts and increase the lifetime value of your contacts. In this webinar you’ll learn:What the new Lightning Dashboards are and how to effectively use themHow to build

26 07, 2016
  • writing-subject-lines

Quick and Easy Tips for Writing Good Subject Lines in Your Email Marketing

July 26th, 2016|Categories: Creating Great Emails, Email Subject Lines, Email Tips, Uncategorized|Tags: , |

  The subject line is the first thing a subscriber reads when you send out an email. Therefore, it's also one of the most important elements of an email. Most people won't click on a boring subject line. How do you write a good subject line that subscribers want to click? Continue reading for tips

17 05, 2016

Avoid the Spam Filters

May 17th, 2016|Categories: Email Deliverability, Email Tips|

You have to pay attention when AOL, Comcast, GMail, Hotmail, Yahoo! Mail, Facebook, LinkedIn and PayPal decide to establish rules for sending and receiving legitimate email.What it boils down to is that the big email receivers want to make sure that they can separate the good from the bad. Becoming a DMARC sender will help your organization deliver more

11 01, 2016

Prepare For Your Target Audience by Creating Personas and Dynamic Content

January 11th, 2016|Categories: Creating Great Emails, Email Tips, Marketing Automation, Nurturing Leads, Target Markets|

Some businesses put the cart before the horse when it comes to interacting with their target audience. Although they're able to find relevant users on social media and attract others through Google, they don't always have a follow-up plan for the next step. If you know how to find members in your target audience, then you're

16 12, 2015

Lift Donations

December 16th, 2015|Categories: Creating Great Emails, Email Tips, Marketing Automation, Non Profits, Webinar|

Jump to 9:20 to see a live demo of the Predictive NPO integration with Click & Pledge. You will see the dynamic display of email content and the adjustment of individual donation pages based on a supporter's giving history. Additionally, EmailROI is featured in the webinar; this feature connects individual gifts to specific email editions. Enjoy! Use