26 07, 2016

Quick and Easy Tips for Writing Good Subject Lines in Your Email Marketing

July 26th, 2016|Categories: Creating Great Emails, Email Subject Lines, Email Tips, Uncategorized|Tags: , |

  The subject line is the first thing a subscriber reads when you send out an email. Therefore, it's also one of the most important elements of an email. Most people won't click on a boring subject line. How do you write a good subject line that subscribers want to click? Continue reading for tips

4 06, 2015

How to Make Your Email Marketing and Automation More Valuable

June 4th, 2015|Categories: A/B Testing, Creating Great Emails, Email Subject Lines, Email Tips, Marketing Automation|

With Google raising the bar higher and higher in regard to content quality, email marketing and automation is set to become more popular. Here are three ways you can improve your email marketing efforts: Test your subject line Your subject line plays a major role in determining whether or not subscribers will open your emails. Businesses should

7 03, 2015

Report: 93% of U.S. Businesses Practice A/B Testing

March 7th, 2015|Categories: A/B Testing, Email Subject Lines|

A/B testing is an essential component of email marketing. The best way to send effective emails and save resources is to test them out beforehand. A recent Marketing Land article included interesting numbers concerning the success of email marketing internationally. According to the article, U.S. companies have the highest mean number of email subscribers: US: 530,900 France: 491,800 Germany:

12 02, 2015

Why Promotional Emails Are Out of Style

February 12th, 2015|Categories: Creating Great Emails, Email Subject Lines|

Email marketing has changed a lot over the past few years. Even the reasons why businesses practice it aren't the same. The only static component is the fact that email marketing is an essential practice of any digital marketing strategy. The reason email marketing has changed so much is because users approach their inboxes differently. People

28 12, 2014

How To Avoid the Email Marketing Black List

December 28th, 2014|Categories: Email Subject Lines, Email Tips|

Email marketing can seem a bit daunting at first, and you may not know how to begin. To get started, make sure your message is being delivered to your audience. The worst thing that can happen to your email marketing campaign is to be labeled as a spammer by email service providers. Once you're on the

23 09, 2014

How to Make A/B Testing Even More Effective

September 23rd, 2014|Categories: A/B Testing, Email Open Rates, Email Subject Lines|

As with any other investment, marketing campaigns must go through trial testing periods. In email marketing this is called A/B testing and it ensures that businesses send the most effective emails. At Predictive Response we offer subject line A/B testing to improve your open rates and engagement. Our Adaptive Mailer will conduct a random test

20 01, 2014

5 Ways to Lower Your Spam Rate

January 20th, 2014|Categories: Email Deliverability, Email Subject Lines, Email Tips|

Email Marketing and Automation are great ways to reach a large mailing list with high-quality graphics, managed mailing lists, and manageable analytics data. However, most third party email providers have stringent restrictions on the number of emails that can be reported as spam in a given email campaign. It's usually as low as 1 report per

2 01, 2014

Using E-mail to Build a Reputation with Your Target Audience

January 2nd, 2014|Categories: Creating Great Emails, Email Subject Lines, Email Tips, Nurturing Leads|

Beyond the basics of creating mass marketing e-mails, a successful e-mail campaign will result in lead generation.  You want to create an e-mail piece that grabs your target audience's attention from the subject line, offers new information, and encourages the customer to click through to your website. There are plenty of articles available that offer suggestions for

27 05, 2013

Email Subject Lines for Non Profits

May 27th, 2013|Categories: Email Subject Lines, Non Profits|Tags: , , , , , , , , , , |

These days it can be difficult to make your Non-Profit stand out in the sea of other organizations seeking money from a limited pool of donors. You are fighting to grab the attention of donors who are both interested in your cause and have the cash to donate in this still-struggling economy. When it comes

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