29 09, 2015

Beware of email open rate statistics

September 29th, 2015|Categories: Creating Great Emails, Email Open Rates, Email Tips|

Spoiler alert -- email open rates are misleading at best. In case you didn't know, email tracking is a very simple technology. Maybe too simple. There is a small invisible image included with your email that works as a beacon when it is viewed. The logic follows that if an image is viewed, count it

23 09, 2014

How to Make A/B Testing Even More Effective

September 23rd, 2014|Categories: A/B Testing, Email Open Rates, Email Subject Lines|

As with any other investment, marketing campaigns must go through trial testing periods. In email marketing this is called A/B testing and it ensures that businesses send the most effective emails. At Predictive Response we offer subject line A/B testing to improve your open rates and engagement. Our Adaptive Mailer will conduct a random test

9 05, 2014

Why Generic Email Marketing Strategies Capture No One’s Attention

May 9th, 2014|Categories: CampaignFlow, Email Open Rates, Email Tips, Marketing Automation, Target Markets|

What if someone were to tell you that they're about to run an advertising campaign with no target audience. Anyone who's sat through a beginning level college course knows that such a strategy is a recipe for failure. Good marketing campaigns break down markets into tiny segments. A marketing campaign for everyone is another way

1 05, 2014

How the Gmail Grid View Will Affect Email Marketing

May 1st, 2014|Categories: Creating Great Emails, Email Open Rates, Email Tips, Marketing Automation|

It's been several months since Gmail's tabbed inbox update, which really only meant that we were due for another update soon. Sure enough, Google recently just introduced its latest feature of email marketing: Gmail Grid View. This update, however, shouldn't scare email marketers like the new Promotions tab did. Gmail recently released an official blog showing how

14 05, 2013

Great Email Subject Lines

May 14th, 2013|Categories: Email Open Rates, Email Subject Lines|Tags: , , , , , , , , , , , , |

How do you make your emails stand out from the competition? A primary factor is your email subject line. Many businesses give little thought to this detail. They simply throw a few words together and hope for the best. There’s probably no such thing as a “perfect” subject line, but with a little thought and