All your life you’ve been told to trust your intuition, but when it comes to A/B testing it’s just plain dangerous. If you’re lucky it may lead you to testing the right variables for your email marketing campaign or it could trick you into thinking you're making progress, when in reality you're
There's a wonderful honeymoon period that occurs right after you start practicing email marketing. Your website traffic goes up, you attract more social media followers, and you might even notice an increase in sales. Once that period is over, however, many businesses don't know what to do in regard to their email marketing campaign. Consistency is crucial characteristic
You may know that you need email marketing automation, but did you know that there are different kinds of campaigns out there? Here are three types that can choose from, all of which are part of our Adaptive Mailer. Watch our webinar and learn how to apply segmentation and adaptive tactics in any basic email
Salesforce Solutions: See how Mission Edge used Predictive Response to increase memberships by 15%. CampaignFlow was implemented by Mission Edge consultants to automate the membership appeals and renewal reminders for Voice of San Diego. CampaignFlow moves new leads into an Adaptive Mailer drip email campaign and then automatically turns off the drip if the recipient
Salesforce Solutions: Greenbelt Alliance implements their lead nurturing, newsletter and series email campaigns with Predictive Response.
Of course, you work hard to obtain email addresses. From ad campaigns that link to a landing page, all the way to the native work you are doing on your website. You want a reward for this work. That means you need to follow some guidelines to be successful in email marketing. We will discuss
When speaking to a large audience, you are on the spot to try to create a message that makes sense for a wide variety of people who may be present in the audience. The same can be said of a marketing campaign, at least in the past. No Longer Shouting To The Crowd The rise
One of the most acknowledged uses for data gathering on people is called nano targeting. This is the process of gathering vast amounts of information on individual consumers. Companies now know everything from voting histories to vehicle ownership as well as TV and Internet usage of people and more. Armed with this information business and
You've probably already spent a considerable amount of time and money engaging prospective customers. How would you feel if you could have emails sent automatically to your prospects each week or each month, without you having to do much of anything? That’s exactly what drip campaigns are all about. Follow these steps to nurture leads
Drip email campaigns are designed to build and promote customer awareness of your company and your products by delivering your messages at pre-determined intervals over a specific period of time. They are especially effective for nurturing leads because they automatically contact your campaign members, reminding them of your company and services, on a weekly basis.