18 01, 2016

Start a Mini Email Course to Engage Subscribers

January 18th, 2016|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Getting Subscribers, Marketing Automation, Nurturing Leads|

There's a wonderful honeymoon period that occurs right after you start practicing email marketing. Your website traffic goes up, you attract more social media followers, and you might even notice an increase in sales. Once that period is over, however, many businesses don't know what to do in regard to their email marketing campaign. Consistency is crucial characteristic

25 07, 2014

Membership Acquisition and Renewal Campaigns

July 25th, 2014|Categories: CampaignFlow, Drip Campaigns, How To, Marketing Automation, Non Profits, Nurturing Leads, Webinar|

Salesforce Solutions: See how Mission Edge used Predictive Response to increase memberships by 15%. CampaignFlow was implemented by Mission Edge consultants to automate the membership appeals and renewal reminders for Voice of San Diego. CampaignFlow moves new leads into an Adaptive Mailer drip email campaign and then automatically turns off the drip if the recipient

9 01, 2014

Nano Targeting Makes Communicating to Very Specific Audience Possible

January 9th, 2014|Categories: CampaignFlow, Drip Campaigns, Email Tips, Marketing Automation, Target Markets|

One of the most acknowledged uses for data gathering on people is called nano targeting.  This is the process of gathering vast amounts of information on individual consumers.  Companies now know everything from voting histories to vehicle ownership as well as TV and Internet usage of people and more.  Armed with this information business and

31 05, 2013

Steps to Launch a Successful Drip Campaign

May 31st, 2013|Categories: Drip Campaigns, Marketing Automation, Nurturing Leads|Tags: , , , , , , , , , , , , |

  You've probably already spent a considerable amount of time and money engaging prospective customers. How would you feel if you could have emails sent automatically to your prospects each week or each month, without you having to do much of anything? That’s exactly what drip campaigns are all about. Follow these steps to nurture leads

7 05, 2013

How to Launch a Drip Campaign

May 7th, 2013|Categories: Drip Campaigns, Marketing Automation, Nurturing Leads|Tags: , , , , , , , , , , , , , , , |

Drip email campaigns are designed to build and promote customer awareness of your company and your products by delivering your messages at pre-determined intervals over a specific period of time. They are especially effective for nurturing leads because they automatically contact your campaign members, reminding them of your company and services, on a weekly basis.