16 03, 2017

How Non-Profit Organizations Can Benefit from Email Marketing

March 16th, 2017|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Email Tips|Tags: , , , |

Email marketing for non-profit organizations is vastly different than email marketing for businesses on Main St and Wall St. While those men and women who are focused on the “mula” hope that their marketing emails will eventually lead to sales, non-profit organizations are trying to generate inspiration, advocacy and activity, especially in the form of

21 02, 2017

Keep Subscribers Engaged with Email Automation

February 21st, 2017|Categories: Customer Loyalty, Drip Campaigns, Email Tips, Generating Traffic, Marketing Automation|Tags: , , |

Email automation keeps businesses on track with their marketing campaigns. This is especially important since many companies tend to approach email marketing with an element of random choice; reaching and grabbing for what seems like a branch of fruit, and hoping that what falls off the branch looks good to

18 01, 2016

Start a Mini Email Course to Engage Subscribers

January 18th, 2016|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Getting Subscribers, Marketing Automation, Nurturing Leads|

There's a wonderful honeymoon period that occurs right after you start practicing email marketing. Your website traffic goes up, you attract more social media followers, and you might even notice an increase in sales. Once that period is over, however, many businesses don't know what to do in regard to their email marketing campaign. Consistency is crucial characteristic

25 07, 2014

Membership Acquisition and Renewal Campaigns

July 25th, 2014|Categories: CampaignFlow, Drip Campaigns, How To, Marketing Automation, Non Profits, Nurturing Leads, Webinar|

Salesforce Solutions: See how Mission Edge used Predictive Response to increase memberships by 15%. CampaignFlow was implemented by Mission Edge consultants to automate the membership appeals and renewal reminders for Voice of San Diego. CampaignFlow moves new leads into an Adaptive Mailer drip email campaign and then automatically turns off the drip if the recipient

9 01, 2014

Nano Targeting Makes Communicating to Very Specific Audience Possible

January 9th, 2014|Categories: CampaignFlow, Drip Campaigns, Email Tips, Marketing Automation, Target Markets|

One of the most acknowledged uses for data gathering on people is called nano targeting.  This is the process of gathering vast amounts of information on individual consumers.  Companies now know everything from voting histories to vehicle ownership as well as TV and Internet usage of people and more.  Armed with this information business and